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Understanding your Gene Key shadows is the easiest way to write more magnetic copy without changing anything else!  It’s the energetic factor that will have your soul clients seeking you out instead of leaving your website because they feel confused.

When you are writing to your soul mate audience, whether it’s a sales page or a social media post, they can feel your energy!

If you are speaking to them from the energy of your shadows, it can feel low vibe, like an overshare, or TMI, even if you’re telling them something genuine.

But when you understand which energy is your “gift” energy and which is your shadow energy, it can help you create more magnetic copy that attracts your soulmate clients to you and keeps them hanging around to see what else you have to say.

One of the most eye-opening tools that I’ve used for myself and for my clients to understand when your copy is coming from your shadow energy is the gene key profile that you can download for free. It has been so accurate that I haven’t found anyone yet who didn’t resonate with theirs. More importantly, it’s a strong clue to where you have unhealed patterns and where you have a more high-vibe tone when you are sharing your wisdom with the world.

You CAN share information from the energy of your shadow, but the difference is if you have awareness of it or not (I explain it in this post!). But first, let’s take a look at how I am using the term “shadow” for the purposes of this discussion.

 

what is shadow work

What do I mean by “shadows”?

You may be familiar with “shadow work” or have heard it mentioned before. For me, I see our shadows as the unconscious conditioning that affects our patterns of flow. For example, if I have a strong intuition about something and decide to follow it, but obstacle after obstacle arises, I will explore whether or not it is a shadow energy or a sign that it’s not meant for me.

Carl Jung first shared this idea of the shadow as the alternate to the light side of ourselves.

“The shadow, as described by Carl Jung, is the unconscious part of our character or personality that does not align with the ideal version of what we’re aiming for, this being the version of us Jung called the ego ideal.”

Through a myriad of spiritual development classes, I’ve come to see my shadow as the spot where my conditioning is strongest. It’s where I keep unconscious patterns that I find myself bumping into when I’m trying to uplevel or grow. The shadow is often our blind spot!

For example, if your parent told you, “speak only when spoken to” before entering a family gathering when you were little, you may find later in life you have a hard time speaking up. You may not remember your parent even saying that but when you find yourself in a room full of people you don’t really talk unless someone asks you a question.

It becomes an automatic response to a situation and it may not even bother you until you decide you want to become an entrepreneur. All of a sudden, you find yourself at networking events with a chance to promote your business and you feel like your tongue-tied, or even anxious.

Your shadow, in this example, is blocking your entrepreneurial goals. By uncovering the memory that is no longer true, you can speak even when not spoken to when you can bring awareness to it and thereby heal the pattern for good. The shadow may be “self-sabotage”, but it stems from the dark side of wanting to be able to speak freely and being told “no”.

Now I am not a therapist or an expert in shadow work, but I do work with energy healers when I feel those blocks and I do inner child work to access my shadow patterns because I always want the sky to be the limit for me!

For years I did inner child healing meditations and used this Messages from Shadow oracle card deck to bring awareness to my shadows. I recorded this short video to show you how I use a shadow card deck to uncover any stubborn energy blocks. I still think this is great inner work, but when it comes to writing authentic copy that resonates with my soul audience, I’ve found the Gene Key shadows can be even more potent. They seem to cut right to the chase when it comes to which energy of yours is coming across low vibe and which is coming across feeling yummy and powerful.

To be clear, this is not a hack, or some way to try to get rich quick. This is for those of you who are trying to connect to your soulmate clients and audience and you’re feeling like something is off. You want to get your message out there but it doesn’t seem to be connecting. It could very well be that you are writing from your shadow energy without realizing it but when you are in your “gift” or your “sidhi” people can feel it!

how to find your shadows

What are the “Gene Keys”?

The Gene Keys are an offshoot of your Human Design chart. Human Design is said to be your unique blueprint based on the time and date of your birth, and the Gene Keys are an extension that goes further to show you how to heal lower frequencies to raise your vibration.

You can get your free profile here: Gene Keys: https://genekeys.com/ (choose “Free Profile”)

What I find SUPER interesting about the gene keys is that each gene key shows you three levels.

  1. Your Shadow.
  2. Your Gift.
  3. Your Sidhi.

It’s explained in the Gene Keys book as three levels, from a lower vibration to a higher vibration.

I interpret it as the shadow is when you have conditioning and are operating out of a “not-self” theme (explained further in Human Design). Something that is going against your natural tendencies, preventing you from being in your most potent power, and you have the opportunity to heal it if you become aware of it.

The gift level is after you’ve transformed your shadow and where you are experiencing greater flow, alignment, and probably attracting people to you who want to learn from you and be in your networks.

The Sidhi, to me, is like a mastery where you just allow yourself to be and your vibration is in a much higher state. Free of your shadows a majority of the time.

I think many of us who have been doing “the work” are in the gift level with some ups and downs. So you may go to the Sidhi from time to time or the shadow from time to time with the goal of healing when you’re in the shadow but not staying stuck there.

When I found the Gene Keys, I felt like it made shadow work easier because I could spot the patterns so much more easily! Not only that, whenever I pull the Gene Key chart for a family member or a client, they are usually blown away by its accuracy. I know nothing is set in stone when it comes to our lives, but what I’ve found is that the Gene Keys usually remind us of what our natural tendencies were before someone told us we were “too something”. Too loud, too sensitive, too demanding, or too whatever. When we change that behavior, we deviate from our natural potent power.

Embracing our Human Design is embracing who we are at our core! It can be so magnetic when you are aligned.

shadow the awakened professional

Why you want to heal your shadows.

Here’s the thing. The shadow energy does not feel good once you start awakening.

It feels like you know something is pulling you in the wrong direction. Or you hear your words sounding like a person you don’t want to sound like.

It’s a lower vibration and because like attract likes, you’re more likely to attract drama when you’re living in your shadow energy.

The Gene Keys have been such an eye-opening tool for me because when I saw my shadows named, I immediately recognized them! It was like “OMG, I struggle with that all the time”.

KNOWLEDGE is POWER. Having a tool to recognize your patterns or conditioning is so powerful.

In Your Marketing and Copy

When you are writing copy or in any marketing endeavors, you want to be authentic. If you are not, your audience can feel it. And it can make them feel uncomfortable!

You may have seen this in situations where it seems like someone “overshares” or is giving TMI. You start thinking “Why would this person share this when they’re clearly uncomfortable?”

Yet, someone else can share the same story and it can feel vulnerable and heartfelt and they’re helping others with their story.

The difference is when you try come across authoritative when you are in your shadow energy it feels “unhealed”. It isn’t a high vibration yet because you are still learning and working through it. Unless you share that you are still in it, instead of trying to be the authority, it can feel “off putting”.

But when you are at the gift level, or you have transformed from that shadow, then it feels like a higher vibration and becomes more powerful.

Exploring your shadows to write more magnetic copy isn’t a trick or a hack! It’s a way to bring your soul creations into the world feeling more healed and more authentic because you are doing your shadow work, which in turn helps your whole life anyway.

WHAT I WOULD LOVE FOR YOU TO KNOW …

Now I realize this is challenging to sum up in a blog post and explain when the Gene Keys are such a complex system, but there is something I would love for you to take away from this blog post if you are open to it.

And that is if you print your chart and check the boxes on the right to include the levels, you can have the shadow of each handy, and it clues you in to where you are out of ALIGNMENT.

I recorded this quick video to show you how to access your gene keys and see these three vibration levels I’m referring to.

 

For example, one of my shadows is “Addiction”. As a teenager, this was an issue for me in the form of substance abuse, but now I pay attention to this in the form of thoughts.

If I feel like something isn’t working, or intuitively I feel like something is stuck in my life, I’ll become more aware of my thoughts.

Do I have a pattern?

My workday gets interrupted quite frequently. I used to think it was my ego interfering with my life purpose, but I’ve recently noticed that I’ve replaced that thought with “this is just how my life works”.

I set aside three hours of peace and quiet to get work done and the dogs bark EXTRA, a kid is sick, or the Internet goes out… and I think, “Ugh. This ALWAYS happens!”

Well… am I addicted to this pattern? Am I addicted to this thought? Can I reframe it?

This is how I use the shadow information from the Gene Keys to create change in my life.

The Gene Keys can be such a rabbit hole that you may not have time for at the moment, BUT you may want to consider just focusing on the shadows for now.

Because when you’re in your shadow energy, you’re not in alignment and people can feel that from you. It feels off and not quite right when someone is in their shadow, but you usually can’t quite put your finger on it.

It carries out into your words, your digital programs, and your copy. People can feel it!

BUT… when you’re in alignment, that creates your potent energy and radiance.

And who doesn’t want more radiance?

XoXo,

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