But then something happened that made it so I never wanted to see him again! He called 19 times while I was at work the next day. Apparently he didn’t want to leave a message on the answering machine (old school, I know!) so caller id showed he’d called and hung up 19 times in six hours. It felt desperate and creepy!
Needless to say we did not have a second date.
Cue swingers famous awkward phone call where Nikki says “Don’t ever call me again” (except mine was just hang ups).
This is how I’m feeling about these drip marketing campaigns and sales funnel strategies. I decide to follow someone because they seem interesting or have a great freebie and I want to find out more. Next thing I know I’m getting an email EVERY. SINGLE. DAY from them. Everyday! Some even more than once a day.
Is this marketing working or is everyone doing it because it’s what they think they should do?
I’m really asking. I unsubscribe if I get more than one email per day and more than three per week, even if I previously liked the person. Even if I really like that person. It’s just too much clutter in my inbox and I can’t keep up as is.
If you receive three emails in one day does it inspire you to take action and buy what they are selling or does it get you to make the effort to click unsubscribe?
It also feels kind of invasive if you ask me and maybe a little desperate. Like “Here I am! Over here. Don’t miss me. Here I am again!”
I’d love to hear your thoughts on it. Creepy guy that calls 19 times or good strategy? Are you annoyed by the number of emails that come with a freebie to the point where you are signing up for less of them as a whole?
Let me know in the comments.
XOXO,
I really try to be mindful of this on my own site. It doesn’t have to be this way. I space them out about 2-3 days and even 5-9 days as the funnel gets down the line. What I’ve learned is no funnel=no business but you can slow it down, stretch it out and know that it is probably appreciated by the people. getting it.