Life Purpose: How “If You Build It They Will Come” Ruins Dreams
Here’s the thing about discovering your life’s purpose. When you feel this strong, intense, all consuming feeling that you need to bring a creation into the world, or follow a specific path, that doesn’t mean that you CREATE it and the universe then GETS IT OUT INTO THE WORLD.
I really thought it did mean that though.
Being an Intuitive or a Visionary isn’t enough! I KNOW this first hand.
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I had a “calling”. I threw myself into it and I created beautiful, meaningful and what-felt-like-divinely-inspired content.
I felt completely aligned with my life’s purpose, like I was tapped into what I’m here on this planet to do – and it went NOWHERE.
People didn’t understand what I was doing. They didn’t understand what I could offer them or how I could help them (and I felt so strongly that I COULD help!).
It felt frustrating and painful and all the while I was remembering the phrase “If you build it they will come” and wondering why I had built it, labored over it, passionately supported it, invested in it, invested in myself, healed my shadows and they not only weren’t coming, it felt like no one understood me or what I was about.
It was frustrating to say the least.
I learned this lesson the hard way and have seen and commiserated with countless others of you about this same thing.
Which is why I want to tell you the idea “If you build it they will come” has really messed us all up when it comes to stepping into our life’s purpose.
It’s really, “If you build it, you’d better be able to clearly market it” or no one will ever see it.
The universe gives you the inspiration – the rest is up to you!
The fact of the matter is, if people don’t know why you are saying something, how you can help them, or what you are talking about… they just won’t get it.
And if they don’t get it, they don’t sign up for your membership, your digital programs, or your services.
Or, if they’re buying your services and now you’re ready to go scale your business (upleveling, woot woot!) but you can’t clearly explain that – same thing.
It’s like screaming into a crowd at a rock concert and no one can hear you. You’re around people, but your words reach no one!
There is hope in this though. It means, the universe gave you a message, service, or creation to deliver into the world, and the next step is to commit to this gift and get it out there come hell or high water, as they say.
YOU, need to be the one to bring it into the physical world and get it to its soul mate audience who are praying for the solutions YOU have.
YOU.
What I’ve discovered is that our life purpose often provides the most growth in this uncomfortable phase of aligning to it and making it happen!
As lightworkers, energy healers, intuitives, and spiritual people, we tend to spend so much time on Inner Work (What’s blocking us? What is our mindset? Why isn’t this manifesting?) that we forget about the good old fashioned grind in our business.
Mentors, energy healing, spiritual growth – it’s all worthwhile and good, don’t get me wrong.
Time on your own personal development is ALWAYS time well spent as is time spent on your personal growth.
BUT, what I am saying is if you expect the personal growth and the inner work to carry you across the finish line, it’s going to be a long and frustrating road for you.
If you take on any business that is entrepreneurial in nature, you need to be able to execute your vision and market.
Bottom line.
You can’t sit spinning your wheels as to why your business isn’t growing if you haven’t been marketing, watching for the return on your invested time and money, and monitoring it the way you would a speedometer on the dashboard of your car.
When you push the gas, you reach a certain speed. You can see it.
Being on entrepreneur is the same thing.
If you host a webinar and no one shows up, it doesn’t mean you aren’t amazing. It just means maybe they didn’t understand who you were, what your message is or it didn’t reach enough people.
It’s data and then you need to readjust.
Your life purpose might be separate from being an entrepreneur, but most of us who are taking a spiritual path HATE WORKING FOR OTHER PEOPLE.
True story. Pursuing your life purpose is usually intertwined with owning your own business.
If you have any kind of online product, service or business, the reality is that you must embrace Digital Marketing.
Because creation happens so much in our feminine side, it is very tricky to then just switch to the masculine (action) without it feeling “icky.” You don’t want to feel salesy, or pushy, or constantly berating people over the head with your products and services.
And believe me, you can find thousands of aggressive marketing digital and live courses to keep you busy for eons about this exact thing.
I’ve watched countless videos, taken courses, read the books, listened to the podcasts and I can tell you that there is one program that has helped me more than any other.
The reason I love it is because it values TIME.
Not just TIME, but “EXTRA TIME.”
This “extra time” is your self-care. Your family fun. Your time with your kids, your brunch with your girlfriends, your trip the spa for a facial, or your daily meditation practice (or unexpected homeschooling due to Covid-19!).
The “extra” that I would argue is where the divine inspiration and creative ideas come from.
So it’s not really “extra” which is why I love this program so much.
Best of all, it doesn’t have a crazy price tag.
I’m talking about the Boss Mom NURTURE TO CONVERT SOCIETY.
This society is truly that – a society. It has video courses with actual videos on how to create valuable content starting with your easy wins (do NOT skip the “Create your Easy Yes video” – it’s a game changer!).
You see, it’s centered around being clear about your message and showing up – but with automation so that you can handle a crisis when your kid gets sick for a week, summer vacation starts and your productivity time goes out the window, or the day when it’s gloomy out and you just feel like sitting on the couch binging Netflix shows…
Knowing how to set up your digital marketing and your email funnel FORCES you to really sit down and figure our your consistent message.
Authentic consistency is the key to growth.
Best of all, you get access to a FB community to run ideas by. To be able to say, “I’m thinking about these three offers, which one catches your attention?” and get feedback is invaluable!
Plus, a community to be able say, “I’m having a shit day with my business and I could use a little support.”
It’s “all the things”, as they say.
Shockingly, it’s affordable. For $47 per month you get access to all the learning, courses, and templates you can dream of… plus the community. You get to learn and apply at your own pace and begin freeing yourself up to get the EXTRAS in life, and you can cancel at any time.
Dana explains things in a way that I just wasn’t getting before. It wasn’t making sense and it wasn’t for a lack of effort!
The most valuable courses are the ones you can understand and begin applying right away.
The cherry on top is that Dana Malstaff is a Boss Mom herself (she created it!) and values time. So she isn’t going to tell you to spend countless hours on everything. INSTEAD, she is going to tell you how to get really strategic and specific so that you can come up with a really good system that works and then scale it.
Foundation.
But don’t just take my word for it! Check out the group to see what others are saying and decide for yourself.
I really hope my fellow intuitives and visionaries get this because it took me 9 years of what became an expensive hobby before I understood that it was up to me to get my content into the world AND into the right hands.
It was never just about the money. But if we can’t make money that keeps us high vibe where we can create at our best, it lowers our vibe to where we end up both not creating and not making a profit.
Which is NOT where you want to be!
Check out the Nurture to Convert Society HERE.
You’ll learn how to stay connected to the people who opt in to your email list and not just get them there and drop ‘em like they’re hot.
The people who really get this and understand it are the ones who are making the money and working less hours!
Which is a great goal and a small investment of both time and money to get you there.
You are spending the time, but are you spending it in the right places?
Believe me, I was so immediately impressed by the Nurture to Convert Society that I asked to be an affiliate right away because I was telling everyone about it.
But back to your life purpose for a sec.
If you are answering a calling, devoting time to your life’s purpose and it feels you are building it but they are not coming, this is the information that is incredibly helpful, told in a heartfelt way.
It’s up to you to get your message out into the world. It’s a BIG part of the journey that cannot be skipped.
Digital marketing is critical if you are going to be heard in a crowded Internet space. C-R-I-T-I-C-A-L.
I feel very lucky to have found the NURTURE TO CONVERT SOCIETY to get the missing pieces of getting my message into the world and having people actually understand me and connect to me.
I hope to see you in there!
XOXO,
P.S. It truly is nurturing content so you are connecting to your soul mate audience, not just trying to get a sale, but getting your useful content in the hands of the people who will actually use it! This toolkit is truly merging the “action” with your creations so YOU get it into the world.
P.P.S. If you do sign up let me know! I can welcome you in the group.
Don’t want to have to learn anything else?
Check out my Copy Writing Services to support your dreams and support you achieving them.
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Nicole is the founder of The Awakened Professional™ and the Awakened Workplace™. You can find her hosting The Awakened Professional podcast and sharing tips to integrate spirituality with your life’s work as well as writing Intuitive Copy for Spiritual Entrepreneurs to help them align & be magnetic to their soul clients. Get the FREE Guide to Attract Soul Clients.. Read more...